Meet the Team
We’re a team of automotive, data and technology people building a better way for dealerships to understand their business and make decisions.
Our story
Autograph was founded by Steve Barker, Bryan Nguyen and Joe Leano after years of working across automotive, marketing, analytics and technology.
We saw dealerships investing in more systems and generating more data, while their teams were still spending hours trying to piece together what it all meant.
So we built Autograph to make that easier.
Today, we’re building Autograph to help dealership leaders spend less time looking for answers and more time deciding what to do next.
The founders
01 / 03
CEO & Co-Founder
Steve leads Autograph’s strategy, growth and vision. His background spans automotive, digital marketing and analytics, with a focus on helping dealerships use data to make better business decisions.
Today, he is focused on building Autograph into the Decision Intelligence platform for automotive retail.
02 / 03
Head of Product & Co-Founder
Bryan leads product development at Autograph, turning complex dealership data and business problems into tools that are practical and easy to use.
He leads the development of the Autograph Platform and AiDA as the company moves from reporting and analytics toward Decision Intelligence.
03 / 03
Head of Implementation & Co-Founder
Joe leads implementation and data operations at Autograph, helping connect the systems and data that power the Autograph Platform and AiDA.
His focus is making sure dealership data is reliable, consistent and useful — giving customers a foundation they can trust.
See how Autograph and AiDA can help you understand what’s driving performance and where to focus next.
